To the makers of YoBaby
To the people at Stonyfield Farms, makers of YoBaby yogurt:I thought we had a deal. You would cover the baby yogurt labels with verbiage that gives the impression that each cup of yogurt is lovingly crafted by hand, made from milk of free-roaming cows who eat only whole grains and organic vegetables and mixed with the nectar of the gods; I would pretend I actually believe that. You would create a product that is actually somewhat healthy; I would pretend that I didn't notice that your margins have got to be somewhere around 80%.
So I was perusing the ingredients list on the cup of YoBaby that my son threw in my direction the other morning, and I nodded in approval as I saw that "sugar" was way down on the list, perhaps the tenth ingredient. But then, upon closer inspection, I realized that while sugar is the ninth word, it is the second ingredient.
If I didn't know from the impression you give on your label that y'all are just nice country folks with a passion for organic yogurt, I'd swear you threw in those four adjectives to describe the milk and the three to describe the sugar to mislead the casual reader of your ingredients list into believing that sugar is not a primary ingredient of your product.
In any case, I believe I now understand why my son approaches YoBaby as if it were some sort of liquefied crack rock, attempting to rip the door off of the refrigerator if I deny it to him at any meal. If my estimates are correct it has almost as much sugar as ice cream.
I would like to ask you to be a bit more upfront in your marketing in the future, perhaps changing the name of your product to SugarSludge, or maybe just putting a note in lieu of the ingredients saying something like, "Thought it was too good to be true that your kid actually likes something healthy? Yeah, it is. It's all sugar. But we pretty much own you now that you've given him a taste, so go ahead and pick up another six-pack. And don't expect to see them on sale any time soon. Bwahaha!"
I hope you find these suggestions helpful. Thank you in advance for your time and consideration,
Jennifer
4 Comments:
Jen:
I sent you an e-mail, but to follow up...
Check the new Reader's Digest (January 2007 issue) for a story about you.
Small world, huh?
FYI, found this site by way of et-tu. Both sites are interesting.
We gave up on YoBaby for that very reason.....the organic yogurt we get now has fruit as the 2nd ingredient and sugar as the 3rd.........at least it's not a powdered doughnut.
too too funny.
and i never noticed and will now have to consider it a treat rather than a staple ...
I would still be thankful that it at least has organic ingredients. Sugar is better than that artificially manufactured crap they pass off as sweeteners. If you really think about it, for generations we have been feeding our children sugar and never had the obesity epidemics we have now in the only generation where artifical sweeteners have been all the rage. Noticed how the more sugar, fat, and flavour free foods hit the shelves the fatter we all seem to get?? Just an observation.
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